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Mt. High Outfitters
THE PROJECT
Designing the logo and branding for this project was unique because Mt. High Outfitters have stores across Alabama and Georgia, each with its own logo and branding. This logo was intended for a new store in Duluth, Ga., and required a new look and feel for the new store. It had to be cohesive with their existing brand identity, yet distinct and unique to reflect this specific location. The location-specific element required a thoughtful approach to ensure the new logo was both recognizable and innovative at the same time.
THE SOLUTION
Designing the new logo for the Duluth, Georgia location for Mt. High Outfitters required a solution that seamlessly blended the established brand identity with unique elements and color palette. The new logo incorporates the familiar mountain motif and color palette, ensuring brand consistency, while introducing subtle design elements inspired by Duluth's natural landscapes and community spirit.
Mt. High Outfitters Website Design
The website design for the new Deluth store is a blend of functionality and brand identity. It features intuitive links to various merchandise categories, an icon for users to sign in or create an account, and a shopping cart for easy purchases. A striking image of people hiking in the woods sets an adventurous tone, perfectly aligning it with the brand's outdoor ethos. Additionally, there is a pop-up for a Yeti giveaway which encourages user engagement, offering an opportunity to sign up for the contest. The color palette harmonizes with existing brand, incorporating the new logo for the Deluth, Georgia store, ensuring a cohesive yet fresh visual experience and user friendly navigation.
Mt. High Outfitters
Letterhead and Business cards
The letterhead and business cards design for Mt. High Outfitters, featuring the new Deluth store logo, effectively elevates the brand's professional image. These materials, along with branded office equipment like notebooks and phone chargers, reinforce the brand identity in daily business interactions. This integrated approach enhances brand recognition and provides valuable, everyday marketing assets.
Mt. High Outfitters Merchandise
The new logo for Mt. High Outfitters, prominently featured on merchandise like t-shirts, sweatshirts, tote bags, coffee mugs and water bottles, significantly enhances the brand's visibility and appeal. These items, available both in their brick-and-mortar store and online, serve as mobile advertisements, spreading brand awareness where they go. The cohesive design, aligned with the brand's adventurous spirit, ensures that each product not only looks great but reinforces the brand identity.
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