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Evolution Spas
THE PROJECT
Designing a logo and branding for Evolution Spas presented a challenge of balancing sophistication with relaxing and rejuvenating while visually representing spas and hot tubs. Achieving that balance required a deep understanding of the brand's identity and the ability to translate that into
a cohesive visual representation.
THE SOLUTION
The final logo design visually represents relaxation and rejuvenation while clearly symbolizing spas and hot tubs. The solution is the use of fluid, organic shapes and a soothing color palette. It incorporates elements like gentle waves of water that evoke a sense of tranquility and luxury. The typography is elegant, yet modern and ensures readability.
Evolution Spas Website Design
The design for Evolution Spa's website is a combination of soothing aesthetics and functionality. It includes clear graphics and links to locations as well as designs and pricing. The navigation bar includes links that assist the user to easily find information about their spas and hot tubs, their store locations, their mission and values, how to get support for any questions
or concerns, and information on the company and the community. The homepage showcases one of their spas in an elegant image and clearly conveys the luxury that is ensured at Evolution Spas.
Evolution Spas Merchandise
The merchandise for Evolution Spas, including t-shirts, tote bags, coffee mugs, water bottles, and hooded towels, effectively elevates the brand by extending its presence beyond the spa environment. These high-quality, stylish items serve as everyday reminders of the brand's commitment to relaxation and luxury. When employees and clients use or wear these products, they become brand ambassadors, subtly promoting Evolution
Spas in their daily lives.
Evolution Spas Social Media Design
The social media design for Evolution Spas is highly effective in bringing the brand into the public eye and attracting potential clients and buyers. By utilizing visually appealing content, such as high-quality images and videos of their spas and hot tubs, along with engaging posts about their services and customer experiences, they create a strong online presence. Interactive elements like polls, giveaways, and customer testimonials further enhance engagement and build a community around the brand.
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